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Bert Allerton's 3rd Rule – Finding Your Magic: How to Develop a Natural Performing Style

Buck Bowen

Bert Allerton’s third rule for close-up magicians is all about authenticity:

“Have a natural adaptability for doing magic and using your own natural style.”

It seems like an obvious suggestion, but you’ve never been guilty of mimicking your idols (I know I have), then you know someone who has!

While learning from the greats is essential, the best performers don’t just copy, they adapt, evolve, and express magic in a way that feels natural to them.

Let’s see how to develop a magical style that’s uniquely yours.


The Danger of Being a Copycat Magician

It’s tempting to watch magicians on television or online and want to emulate their style. However, if their style doesn’t match your personality, your performance will feel forced.To this day, there is no way I can perform B’wave without feeling and sounding like I’m Max Maven – and I don’t think I’ve ever seen anyone else pull it off.

Audiences can sense when a performer is trying to be something they’re not. The key is finding a style that fits you naturally while allowing you to perform the magic you enjoi.


How to Discover Your Natural Magic Style

We’ll go over 5 ways to discover your own style. I believe number 3 is the most helpful. 1. Identify Your Strengths

Ask yourself:

  • Are you naturally funny or serious?

  • Do you enjoy storytelling, or do you prefer quick visual tricks?

  • Are you drawn to psychological illusions, sleight of hand, prop work, or mentalism?

Your strengths will help shape the type of magic that suits you best. For example, if you have a sharp wit, incorporating humor into your tricks will make them more engaging. If you love mystery, a quieter, more intriguing style might work better for you.


2. Experiment with Different Styles

The best way to find what works is to try different approaches. Perform magic in various settings such as casual meetups, formal events, street magic, or intimate gatherings – and pay attention to what feels most natural and comfortable.

  • Do you enjoi interacting with people and making them laugh? Try comedic magic.

  • Do you prefer creating deep, emotional reactions? Explore storytelling magic.

  • Do you like the challenge of fast-paced, skill-heavy magic? Sleight-of-hand routines might be your thing.

By experimenting, you’ll start to recognize what fits your personality best.


3. Watch Yourself Perform

Record yourself performing magic. It’s one of the most effective ways to refine your style.

  • Do you seem relaxed or stiff?

  • Are your expressions and body language engaging?

  • Does your delivery feel natural or forced?

  • How is the audience reacting to “you”?

Your biggest challenge here will be to actually sit down and watch yourself. The next challenge will be to do it objectively, seeing what’s working and what needs adjustment. The results will be incredibly rewarding!


4. Perform for Different Audiences

Different audiences bring out different sides of your personality. Performing for children, adults, corporate clients, or friends will help you see how your style adapts in various settings.

For example, you might discover that you’re naturally playful with kids but more refined and elegant with adults. Finding the balance between adaptability and authenticity is key.


5. Let Go of Perfection

Many magicians hesitate to develop their style because they want everything to be perfect. But perfectionism will hold you back. To really find your style you have to perform regularly, make a ton of mistakes, and learn from them. DON’T LET GREAT BE THE ENEMY OF THE GOOD.


Examples of Magicians with Unique Styles

  • Penn & Teller – A duo that mixes humor, intellectual deception, and powerful illusions. Their style is a perfect blend of comedy and mystery.

  • Shin Lim – A silent, highly visual performer whose close-up magic feels dreamlike and cinematic.

  • Derren Brown – A master of psychological manipulation and storytelling, creating deep, emotional engagement.

  • David Williamson – A high-energy, comedic magician who turns every routine into an interactive experience.

Each of these magicians found their voice by embracing what felt natural to them through YEARS of practice, failure, and learning.


Final Thoughts

Magic is an art form, and just like in music or painting, your unique style is what makes you stand out. By paying attention to what feels natural during your performances, you’ll get hints of what your style really is. Don’t be afraid to lean into that – and to change, even if it means shedding a persona that doesn’t really gel with your natural inclination. Question to ponder: What type of magician style do I naturally gravitate to? The answer will shape the way you perform, and make your magic flow effortlessly. Thank you for reading.

/ Buck Deuce Gala Magic

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